Introduction

The company was set up in 2007. It is a publishing company producing teaching materials for preparation for the Polish language driving licence exams in Great Britain.

Challenge

Prior to the campaign by Setlak PR, the company had not been a known brand. It had to be introduced to the market. It was necessary to create a brand awareness, create a positive image of the brand, get the media interested and win the initial clients and distributors.

What did we do?

We planned an advertising campaign in the Polish press and we negotiated very attractive rates for advertising coverage. We edited interesting and practical articles on the subject of motoring in the form of manuals and FAQs and we offered those to the media. We produced a number of press releases highlighting interesting facts about the company and we ensured that they were published in over 50 media channels. We selected partners for affiliate programmes and we implemented successful co-operation with them.

The outcomes

During its two years of market exposure, the company has gained some 20 business partners, who distribute its products; it has sold over ten thousand publications and has gained thousands of clients. Some 300 articles about the company have appeared in the media. The company has become a known brand.