Introduction

The company is a dynamically developing recruitment agency, which offers employment, mainly in the furniture industry.

Challenge

The company was well known in the British media, but it was not known within the Polish media in the UK, nor was it recognised by Poles living in Britain. The company was concerned to get through to the Polish population in order to let them know of the attractive job offers at its disposal, distributed via the Polish media in the UK.

What did we do?

In less than six months, we produced, and distributed to over 70 media channels directed at the UK Poles three press releases to promote the agency, covering, for instance, opening new branches and being awarded a business award. We invited some 15 journalists to the two press conferences organised in connection with opening new branches. We were pro-active in generating positive mentions in the media about the company.

Outcomes

As a result of the distribution of press releases as well as the invitation of selected journalists to press conferences, some 100 positive articles appeared in the media about the company, and the client received some 500 CVs from potential employees. The agency became a known brand with Polish journalists and the Polish community in the UK.