Introduction

Our client was an international telecommunications company which offers cheap international phone calls from mobile phones.

Challenge

The company started in 2007 and was unknown on the Polish market. Moreover, the telecommunications market is incredibly competitive. It was essential to introduce the company to the market and to attract and retain clients.

What did we do?

We translated into Polish the product’s web pages and promotional materials, such as leaflets and posters. We planned and carried out leafletting in 7 UK towns with numerous Polish populations, including more than ten distributions in London, in the places most frequented by Poles. We edited an interesting sponsored article about the service provided and we planned an advertising campaign consisting of publishing a number of sponsored articles in the largest portals targeted at Poles in Britain. We co-ordinated the client’s sponsorship activity.

Outcomes

The hit rate on their web pages increased considerably, and so did the number of people who registered with the service or downloaded the programme to their mobile phone or started to use the service.